Louis Vuitton uses social game on personalization with cutout dolls

The interactive nature of the cooperation project with Louis Vuitton Kerrie Hess successfully completed mobilization on Facebook. However Vuitton would have led to a greater involvement of society itself through the profile as an illustrator Kerrie Hess Promotion fashion.
In its recently released their new Cruise Collection 2013 Louis Vuitton promote interactive campaign with freelance illustrator Kerrie Hess mode worked together to cut dolls with wardrobe of the new collection and a selection of songs from their classic inspired to create ready-to wear. Louis Vuitton encouraged their fans to mix and match their own looks with paper dolls on Facebook, and share their own creations on Twitter, Instagram and Pinterest using # LVMixMatch. The luxury brand promises to share their favorite creations on her Facebook page.
 
Our statistical analysis of Facebook Louis Vuitton shows that LVMixMatch # news about the campaign received a third more than the average tastes of other messages on Facebook that fans are willing to engage in the campaign and show their creations. However, mentioned together with the fashion experts to their advantage, in collaboration with Louis Vuitton Kerrie Hess is only 2% of the comments on the campaign as opposed to brands such as Ugg and H & M. This suggests that brands were from the promotion of personalities with their partners, as Kerrie Hess illustrations for Vogue and Tatler benefit.