In the fashion world, China is its own effect first lady

 

If New First Lady of China Peng Liyuan, a former glamor famous folk singer in his own right, decided believed Label exception Mixmind mode for the first trip abroad with her husband, speculation on social media Chinese racing.chanel 2.55 classic "Jason Wu at the moment" was this exception? Asked people on Taiwan's young Canadian designer who to fame after Michelle Obama dazzled creation rose in the first inaugural ball in an ivory shoulder Wu. Or is the champion Committee Peng a national fashion label in the middle of a tough "economy" Send to leave a message to government officials, the bling? For many labels, such as advertising, the stuff of dreams marketing. But in his first interview since Peng accompanied her husband President Xi Jinping to Russia in March seems founder Mao Jihong exception uncomfortable when the "first lady problem" is triggered. Peng, a star in China for more than three decades has focused Exception for 12 years and specially designed clothes for them, Mao told AFP in an interview in Paris. And while the publicity surrounding his choice of a double-breasted trench exception and handbag leather on his trip to Russia is probably good for the brand, it was also "a lot of trouble," he said. "We just want to make fashion quiet. We never campaigns or advertising, but after the first lady wore our clothes (in Russia), many people were coming to us," he said. "We want the brand rather than the first lady to present to us. We never really wanted," he added. The history of the exception accurately reflects the brief history of fashion design in modern China. Completion in 1991 of one of the first courses in fashion design in the country, put Mao and his ex-wife Ma Ke, an alternative to boring shapeless clothes they saw around him offer. "We were among the first to design students in China. At the time, the clothes in China had no beauty and everyone was wearing the same thing as a uniform," he said. Today is the label of the first countries that are set up in the early 1990s, a "small" presence in China nearly 100 branches. Their designs on natural fabrics such as linen, silk and wool in different styles, the focus to create a sense of "freedom." "We wanted contemporary lifestyle brand in China define with and for people to discover the beauty and aesthetics of Eastern philosophy through the drawings," said Mao. First fashion brand in 2004, found in an abandoned factory power switch in Beijing. The factory no longer exists, the long-demolished to make way for a large shopping center, a now-familiar brand of rapid development in the nation of 1.3 billion euros. Mao believes that each point are located about 40 shopping centers under construction in each of the major cities like Shanghai or Beijing. It is advisable, however, with the distance from the Exception consumption, which describes its customers as people who "culture of love and art and have their own aesthetic point of view." But he says that even those who may have a completely different mentality soon expect that a more sophisticated approach to adopt to the purchase of fashion. "I think it is a process of development," he said. "In China, there are no" noble "class. There is no difference in social status, and if the people of China to show that they want to be different, they use an object of consumption, they are identified. "I think sooner or later, the consumer will find, and they can not show this kind of products, who they are," he said. Now plans are underway to launch in Europe except for approaches in stores and buyers of French Department. "We are working on the international map ... Everything is in the discussion," Mao said, adding that the label is still a work in progress. "We did not set as a successful brand and I think that we have not yet reached.chanel 2.55 classic flap bag We are always on the road," he said.